In small towns, the house is a marker of prestige for families and plays an important role in their life when it comes to social status and recognition. However, budget plays a big hindrance for customers seeking great value when it comes to beautifying their homes without compromising on quality. Keeping this in mind, Asian Paints has launched a unique and pocket friendly paint that offers rich looking finish at an affordable price – Tractor Sparc Emulsion for interior walls.
Consumers looking to redecorate their homes often settle for a paint with either distemper or local emulsion as they fall within their budget. But these paints while they are priced low, do not last long thus forcing the owner to repaint the house regularly which is not just a hassle, but becomes even more expensive for the customer. Asian Paints’ unique Tractor Sparc Emulsion is the solution to such woes as it offers consumers beautiful looking smooth walls as well as durability at an economical price.
The new Tractor Sparc was launched with the intent of giving budget seeking consumers’ access to emulsions which always deliver combination of durability and décor. To give further impetus to consumers to move from distemper to Tractor Sparc upgrades, Asian Paints has launched a new campaign on the theme of ‘budget wala paint.