Flaunt Green, an online fashion destination of Green Initiatives & Sustainability Solutions (GISS) the aegis of Eco Ventures Private Limited (EVPL) a leading environmental engineering consultancy and sustainability services provider with a pan India presence, driven by Aditya Paranjape. Flaunt Green aims to offer pan global aesthetics and silhouettes, while showcasing the entire spectrum of Indian handlooms and using exclusively eco-friendly fabrics (natural and cellulosic) and sustainable trims.
Flaunt Green was created by Manasee a geotechnical and environmental engineering from the US who recognised the need to offer responsible choices for inculcating sustainable lifestyles. Driven by a keen sense of emerging trends and a steadfast dedication to exceptional design quality, Flaunt Green offers clothing collections that pushes the boundaries of artistic excellence to create chic, versatile, and in-vogue silhouettes.
Highlighting Pristine Collections
Flaunt Green’s latest workwear collection, PRISTINE, draws inspiration from the majestic landscapes of the indomitable Hindu Kush Himalayan (HKH) mountain ranges and the clothing typical to its indigenous communities. Pristine seeks to raise awareness of the devastating environmental, ecological, and social impacts of the melting glaciers in the HKH region (the major source of freshwater in the world after the polar caps) on the approximately 1.5 billion population inhabiting the HKH and regions downstream.
This collection is defined by its bold colours and confident silhouettes crafted out of handspun and handwoven khadi, EcoVero, and Modal fabrics. Pristine offers versatile and functional garments that make a robust capsule collection for the modern professional.
Redefining Sustainability Through Innovation and Collaboration
Flaunt Green is dedicated to redefining fashion through sustainability and innovation. By building strong relationships with organic farmers and handloom weavers, we strive to create a close-knit community that embodies our values. Our collaborations with research institutes drive the development of cutting-edge, eco-friendly fabric treatments, ensuring our designs are as sustainable as they are stylish. With a transparent approach to sustainability, Flaunt Green highlights the unique environmental benefits of each collection, avoiding greenwashing and fostering trust. Every collection is thoughtfully curated around a central theme, transforming our passion for environmental awareness into inspired, cohesive designs.
Founder’s Take
Flaunt Green’s strength lies in the synergy its multidisciplinary team brings with their diverse backgrounds in environmental sustainability solutions, cutting-edge fashion design, and engineering backgrounds. Co-founder Manasee believes that this unique blend of knowledge will help it navigate the complexities of the global fashion industry and facilitate collaborations with research institutes, farmers, and weavers on a grass roots level. She states that their mission is “to inspire a shift towards responsible consumption by offering timeless designs and responsible choices”
Flaunt Green’s Answer to Fast Fashion’s Impact
Flaunt Green offers a sustainable alternative to the environmental cost of fast fashion. By focusing on their ethos of being Green By Design Flaunt Green aims to encourage consumers in making choices that ensure the health of the planet.
